What can social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started using in the past few years, but it's vital to take advantage of it in particular if you're putting resources into search engine optimization. While the advantages of social media might not be immediately apparent, they are essential for SEO aid. Here are five reasons social media is essential for SEO.