What can social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started using in the past few years, but it's vital to take advantage of it in particular if you're putting resources into search engine optimization. While the advantages of social media might not be immediately apparent, they are essential for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook, comment or share the content they like This is referred to as social engagement. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a method of determining what content is popular with users and what their algorithm determines to be good quality. If the content you're looking at is receiving lots of social shares the content can be indexable.

2.) Link Building
There are no more days of soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to do link building the traditional way to create quality content that is link-worthy. What is the best way to reach websites that will link to your content, when the request is considered "unnatural"? Social media can help. Social media lets you expose your content to people who are willing to share it with others, when it's worthy of linking to. People who spread your content among others and increase your reach.

3) Amplification of content
You can make all the good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Email marketing is an effective way to boost content, but it can only be able to reach people who are in your marketing database. Social media lets you connect with new audiences through your content. If you post your content to your followers, they'll spread it to their own followers in the event that they find it helpful. These people will then also share it with their friends, http://deifo.com/?a=url&k=f0ca52f9&u=aHR0cHM6Ly9zb2NpYWx3Yi5jb20vJWQ4JWIyJWQ5JThhJWQ4JWE3JWQ4JWFmJWQ4JWE5LSVkOSU4NSVkOCVhYSVkOCVhNyVkOCVhOCVkOCViOSVkOSU4YSVkOSU4Ni0lZDglYWElZDklOGElZDklODMtJWQ4JWFhJWQ5JTg4JWQ5JTgzLXRpay10b2sv&t=MjM0NeWOn!eJiOWRqOWFrOino!aipuWkp!WFqOafpeivol8yMzQ15ZGo5YWs6Kej5qKm&s=NA== (love it) further increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines index social media sites these profiles are now showing in search results pages. This allows your business to appear in search results for your branded search queries on more than just your own website. It's even better. Tweets that were individual from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher on the results of a search. The service was temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.