Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer even venture to search page two in their quest to find a product or company online.

I have tried this approach with one of my websites. I was trying to drive visitors to a site selling a couple of products in a very competitive niche. I decided to pretty much forget search engine ranking optimization because in a so crowded niche I didn't want to depend on Google for traffic.