Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer even venture to search page two in their quest to find a product or company online.

I have tried this approach with one of my websites. I was trying to drive visitors to a site selling a couple of products in a very competitive niche. I decided to pretty much forget search engine ranking optimization because in a so crowded niche I didn't want to depend on Google for traffic.

You need to have viable keywords. Some keywords are just too saturated and nothing will get you a high rank, not even search engine optimization. Keywords that are single words are the worst. Double worded keywords are not far behind. If you want the best chance at search engine optimization, keywords need to be at least 3 words long and sometimes even 4. To ensure you have a chance search Google for exact matches with quotes to get an idea of your competition. Under 5000 matches is the recommended number.

Keyword optimizing your site is also a part of the SEO technique, though much less important than incoming links. The best strategies to go about making use of the right keywords is by using the free keyword tools provided by all the search engines. These free keyword tools show you just what individuals are searching for on the net. Check out the words that refer to the business and utilize these words on your website. If you're just starting out, choose really detailed keywords and not the highly-searched and extremely competitive ones. It is estimated that about 60% of queries online include 2 to 3 keywords so try to stick with phrases that meet that. Be sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.

The first rule of natural search engine ranking criteria is to get more hits and visits. To get hits from search engines, you need to be getting hits in the first place. This might sound difficult, but it's easier than you might imagine. Make sure when you are putting key words, tags, and titles on your website that you are using unique words that will bring your product or service to mind. You will want to use terms that people will think of when they consider your product, but you will not want to use the words that everyone else uses. If you are selling diet foods, don't just use "diet foods" as your key word. Be more specific. Think about exactly which foods you're selling. This will limit your competition.

search engine news Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn't seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.

I thought I was going to have a heart attack. It's a clean site - no black-hat SEO techniques, nothing that should get me banned, just good information, the heart and soul of the Web.