What do social media platforms provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. While social media has been an increasing channel for marketing in recent times, many firms haven't yet begun to make use of the potential of it. This is especially true for companies that are investing in SEO. While the advantages of social media may not be immediately apparent, they're crucial to SEO support. There are many reasons you should think about social media as a part of your online strategy, here are 5 reasons why it is essential to SEO.