­­While the Mod craze was burning itself out by the mid-60s, it began transferring into the mainstream (as youth culture tends to do). British Tv and movie stars latched onto the "hip" Mod image, and soon may very well be seen riding Vespas on screen and off, in commercials for the latest mannequin and promoting Vespa contests. This reputation quickly moved to American celebrities - stars like Gregory Peck, Henry Fonda and Audrey Hepburn have been pictured on Vespas (Brockway, 25). As soon as Vespas had been associated with celebrities, their popularity unfold worldwide.