Over 60% of users in TikTok are within the age group of sixteen and 24; improve the utmost age to 34, and over 80% of customers fit in. Meta-owned Instagram, whereas in contrast, 63 p.c of customers in the same demographic group have been using TikTok. Originally, there was a distinction between the 2-one was for companies, the other for development-savvy creators-however since both hubs supplied nearly the identical type of insights, TikTok finally mixed them. Trump2020. As a tough comparability, we embody the variety of Instagram posts for the same hashtags in Table 4.