The "elements" in our cooking-impressed TikTok videos are made with clay or slime, and then we put them in actual packaging (like an I can not Believe It isn't Butter box or a Betty Crocker Rainbow Chip Frosting container) to make it look more real looking. We additionally use components like fragrance oils, glycerin, fake snow to make the slime fluffy, and many sprinkles, charms, and glitter to carry our slimes to life. tiktok 2022 seemed to offer new life to slime; now, nearly all of our gross sales come from the platform.