What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel over the last few years, many firms haven't yet begun to make use of it. This is especially true to consider if you're planning to invest in SEO. Making and managing social media accounts is important to assist in SEO efforts, although their benefits aren't immediately obvious. Here are five reasons why social media is crucial for SEO.