What the heck does social media have to relate to SEO? MWI gets this information a lot from both current and potential clients. Social media is a fast expanding channel of marketing that many companies have only started using in the last couple of years, yet it's vital to take advantage of it in particular if you're putting funds into search engine optimization. Although the benefits of social media may not seem immediately apparent, they're crucial for SEO support. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some period of time. A social engagement happens when people like, comment on, share or tweet about an article. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to decide the most popular content and also what they consider to be high-quality. A piece of content can be instantly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It is long past the time that you could solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make quality content that is relevant. But how do you reach websites willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media allows you to share your content with people who are willing to link to it, when it's worthy of linking to. Those people will also connect your content to their networks and increase the reach of your content.

3.) The amplifying of content
You can create all the high quality content you want however it will not gain much traction without amplification. Sure, email marketing can be a great way to amplify content, but it'll only reach people within your marketing database. Social media lets you connect with new audiences through your content. After you have shared your content, the people who follow you will share it with their following in the event that they find it helpful. This will cause them to also share it with their friends and increase your reach. In return, you earn lots of relevant traffic including inbound links, شراء متابعين تيكتوك social signals and brand awareness All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines many things about the quality of your site and how much it should be respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google calls this co-citation. These co-citations are built through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media websites, they are now showing in search results pages. This lets your company's brand be listed in search results on specific queries that aren't exclusive to your site. It gets even better. Individual tweets from Twitter were once indexed and shown in search results too - enabling another way for your website to be ranked in the search results. The service was temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.