What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a fast expanding marketing channel that many companies have only started to take advantage of over the last couple of years, yet it's crucial to make use of in particular if you're putting resources into SEO. While the benefits of using social media might not be immediately apparent, they are crucial for SEO aid. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Whenever people tweet, like, comment or share the content This is referred to as social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines look at these social signals and شراء ساعات مشاهدة يوتيوب use it as an indicator of quality when ranking content. It's a way of evaluating what content people find useful over what their automated algorithm decides is top-quality. A piece of content can be instantly indexed when it's getting a lot of social interaction.

2.) Link Building
It's been a long time when you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building by hand and create content of high-quality that is linked-worthy. How do you reach websites who are willing to link to your content, if they are considered "unnatural"? Social media is the answer. Social media enables you to put your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. Those people will also promote your content to their network which increases the power of your content.

3.) Content Amplification
You could create any high quality content you want however, it will not get an enormous amount of attention without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your marketing database. It is possible to reach new audiences through social media. If you post your content to your followers, they will share it with their own followers when they find it useful. They will then be able to share it with their followers which will increase the reach of your content. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it must be in their ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations using social media can help increase Google's trust in your company website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now and this means that they show up in the search results pages. This lets your brand appear in search results that include branded search queries , which is more than just your company website. But there's more than that. Tweets that were individual from Twitter were once searchable and included in the search results. This enabled your content to rank higher in the results of a search. It was only temporary for a couple of months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.