What exactly does social media have to in relation to SEO? At MWI, we get many of these inquiries from the current and potential clients. While social media has become an increasing marketing channel in recent years, the majority of companies have not yet started to make use of it. This is particularly important when you're investing in search engine optimization. Making and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits of social media aren't always obvious. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some years now. A social engagement is the time when people share, like, comment on, share or tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content people find useful and what their algorithm determines to be good quality. If something receives lots of engagement on social media it will be immediately indexed.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building technique? Social media is your answer. Social media lets you expose your content to relevant audiences who may be willing to link to it in the event that it's worth linking to. People who share your content with their networks which will increase the impact of your content.

3) Content Amplification
You could create any excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing is great method to boost content but it's only going to reach people in your list of marketing contacts. Social media enables you to expand your reach with your content. If you share your content, your followers will spread it to their networks if they find it useful. Then those people will also share it with their friends to increase your reach. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals - all of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can boost Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts for some time now and this means that they appear on results pages for search engines. This lets your brand be displayed in search results for your branded search queries , which is more than just your own website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too providing another method to get your content noticed in the search results. It was only for a short time, however it was a short-term solution, http://www.freakyexhibits.net/index.php/User:Ola51M26417777 (auditxp.ru) and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.