What do social media have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only started making use of in the last few years. However, it's essential to utilize it - especially if you're investing resources in SEO. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO support. Of the many reasons to think about the use of social media in your online strategy Here are five reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some period of time. If people tweet, share, like, comment or share the content, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your website. Social signals are utilized by search engines to rank content. This allows search engines to know the content that people are most interested in and http://furgal.club/profile.php?id=267626 also what they consider to be as high-quality. If a piece of content has a high amount of social engagement the content can be indexed.

2.) Link Building
It is long past the moment when you could simply go out and ask for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make top-quality content that's relevant. How do you get in touch with websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media allows you to publish your content to appropriate audiences that are willing to link to it if it is worth linking to. Those people will also share your content with their network which will increase the impact of your content.

3.) Content Amplification
You can make all the high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing can be an excellent method of amplifying content but it's only going to reach those in your list of marketing contacts. You can reach new audiences through social media. Once you share your content, your following will also be able to share it with their followers in the event that they find it helpful. These people will then promote your content to their followers, which will increase your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness - all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site's content and how much it is respected in their ranking algorithms. Social media aids in building brand awareness and amplifies your content. This is what Google calls co-citation. These co-citations are built by using social media to boost Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now show up in results pages for search engines. This allows your business to show up on search results when you type in branded search queries that are not limited to the site of your business. It gets even more effective. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your site to rank higher in searches. It was temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.