What do social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun making use of in the last few years, however it's vital to take advantage of it particularly if you're investing efforts in SEO. Setting up and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits are not immediately apparent. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time. A social engagement is when people like, comment or share a tweet about a piece of content. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is top-quality. Content can be quickly indexed when it's getting a lot of social engagement.

2.) Link Building
It's long gone of asking for websites to add links to yours. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way to create quality content that is linked-worthy. How do you reach websites who are willing to link to your content, when the request is considered "unnatural"? Social media is the answer. Social media lets you share your content with people who are willing to link to your content, if it is worth linking to. Those people will also connect your content to their networks which will increase the impact of your content.

3.) Content amplification
It doesn't matter how good the content you publish, it's not going to get much traction without amplification. Marketing via email can be an excellent method of amplifying content , but it can only be able to reach the people on your marketing list. You can reach new audiences via social media. If you publish your content to your followers, they will share it with their own followers If they are satisfied with the content. These people will then also share it with their friends to increase your reach. In addition, https://avoidingplastic.com/wiki/index.php/User:MervinBamford84 you'll gain relevant traffic through inbound linking, social signals, and brand awareness These can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines much about the credibility of your website and how much it should be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. Building these co-citations through social media can improve Google's trust and confidence in your web page and also assist with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing on search results pages. This allows your business to appear in search results for search queries that are branded and not only restricted to your business's website. It's more than that. Tweets on their own from Twitter could be indexed and included in search results. This allowed your site to be ranked higher in the results of a search. It was only temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.