What do social media have to do with SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many companies have only just begun to take advantage of over the last few years, but it's very important to leverage particularly if you're investing resources into SEO. While the benefits of social media may not seem immediately obvious, they are crucial to SEO aid. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some time. A social engagement is when people like, comment on, share or tweet about a piece of content. The more social engagements a piece of content receives, the more social signals it will bring to your website. Search engines measure these social signals and use them as an element of quality when evaluating content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be as high-quality. If an article receives lots of social engagement It can be quickly identified.

2) Link Building
It is long past the period when you could just solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs have to perform link building in by hand - create high quality content which is relevant to linking. What is the best way to reach websites who are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is the answer. Social media enables you to present your content in front of relevant groups of people who may be convinced to link to it should it be worthy of linking to. They will also share your content with their friends which increases the power of your content.

3) Content Amplification
You can make all the good-quality content that you wish to however, it will not get much traction without amplification. Sure, email marketing can be an effective way to boost the content, but it'll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, your followers will also share it with their following should they find it valuable. This will cause them to also share it with their friends to increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand تزويد مشتركين يوتيوب (Socialwb's website) identity and awareness can tell search engines an awful lot about the overall quality of your website as well as how much it is considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. Google calls this co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now show up in the search results pages. This lets your brand appear in search results that include branded search queries that are not limited to just your own website. It gets even more effective. Individual tweets on Twitter were once indexed and shown in search results, too providing another method for your content to rank in the search results. It was temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.