What the heck does social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies have not yet started to profit from it. This is especially true when you're investing in SEO. While the advantages of social media might not be immediately obvious, they are vital for SEO help. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement happens the time when people share, like, comment or share a tweet about content. The more social engagements a piece of content gets, the greater social signals it will bring to your site. Search engines analyze these social signals and use it as an indicator of quality when ranking the content. It's a way to measure what content people find useful in comparison to what their algorithm decides is top-quality. A piece of content could also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
There are no more days of asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method to create quality content that is worthy of linking. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media can help. Social media enables you to expose your content to of relevant groups of people who may be influenced to link to it when it's worthy of linking to. People who promote your content to their networks, further increasing the influence of your content.

3) Content Amplification
You can make all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, تزويد متابعين تيكتوك but it can only be able to reach people who are in your marketing database. Social media enables you to increase the reach of your content. If you post your content to your followers, they'll share it with their own followings If they are satisfied with the content. This will cause them to be able to share it with their followers, further increasing your reach. In return, you gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness - all of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your site and the extent to which it can be believed to be in its ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they show up in the search results pages. This allows your business to appear in search results for your branded search queries on more than the site of your business. However, it's even more than that. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your site to be ranked higher in searches. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.