What does social media have to in relation to SEO? At MWI, we get many of these inquiries from current and prospective clients. Although social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to profit from it. This is particularly important to consider if you're planning to invest in SEO. Making and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagement occurs when users like, share or share tweets about an article. Content that has more social engagements will show higher social signals. Search engines look at these social signals, زيادة عدد ساعات يوتيوب and then use them as an index of quality when ranking the content. It's a way to determine what content is popular with users over what their algorithm decides is top-quality. Content can be instantly indexed if it's receiving a lot of social interactions.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. How do you reach websites who are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media allows you to post your content and share it with people who are willing to link to your content, when it's worthy of linking to. Those people will also be able to share your content with their network which increases the power of your content.

3) The amplifying of content
You can make all the top-quality content you like however, it will not get any traction without amplifying it. Email marketing can be an excellent method of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media allows you to expand your reach with your content. If you post your content to your followers, they will spread it to their own followings when they find it useful. They will also share your content with their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals and brand awareness These are all utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust and help with branded searches.

5) Social Indexing
Since the search engines are able to index social media sites which means they show up in search results pages. This allows your business to appear on search results when you type in branded searches on more than only your website. This gets better. Individual tweets from Twitter were initially indexed and included in search results as well - enabling another way to ensure your content's ranking in search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.