What does social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to benefit from the potential of it. This is particularly important if you are investing in SEO. Although the benefits of social media are not immediately apparent, they are vital for SEO aid. Out of the numerous reasons why you should consider social media as part of your overall strategy to be online Here are five reasons it's important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagements occur when people like, comment or share a tweet about an article. The more social interactions a piece of content receives, the more social signals it will bring to your website. Search engines analyze these signals from social media, and use it as an element of quality when evaluating content. It's a way to determine the content that people consider useful and what their algorithm decides is good quality. If a piece of content receives lots of social engagement it will be immediately identified.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way - create high quality content that is worthy of linking. How do you get in touch with websites that are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the solution. Social media can help you place your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. They will also spread your content among others and increase your reach.

3.) Content Amplification
It doesn't matter how high-quality your content is, it's unlikely to achieve much success without amplification. Yes, email marketing is an effective way to boost content, but it'll only reach those in your database of marketing. Social media lets you reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followers in the event that they find it helpful. Then those people will also share it with their friends to increase your reach. In return, you will gain many relevant visitors, inbound links, social signals , and brand awareness All of these are utilized by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Aside from amplifying your content, زيادة مشاهدات اليوتيوب social media also helps to increase awareness of your brand. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and help with brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now and this means that they show up in the search results pages. This allows your business to show up in search results for branded search queries that are not limited to just your own website. It's even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for your website to be ranked in search. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.