What does social media have to do with SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is rapidly growing marketing channel that most businesses have only begun taking advantage of in the past few years, but it's vital to take advantage of it when you're investing funds into SEO. Creating and managing social media accounts are extremely important to assist in SEO efforts, though the benefits are not immediately evident. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long years now. When people tweet, like, comment or share the content it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank content. It's a way to determine what content people find useful over what their automated algorithm determines to be good quality. The content you've created can be immediately indexed when it's getting a lot of social interaction.

2.) Link Building
It is long past the time that you could solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: alexa ترتيب المواقع write top-quality content that's relevant. But how do you reach websites that are willing to link to your site if they are not directly approached as an "unnatural" link building method? Social media can help. Social media can help you put your content in front of the right people, who could be in a position to influence them to link to your content if it's worth linking to. These people may also connect your content to their networks and increase the reach of your content.

3.) Content Amplification
The quality of the content you publish, it's not going to achieve much success until you amplify it. Yes, email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. If you publish your content to your followers, they'll also share it with their personal followings when they find it useful. These people will then share it with their following and increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines a lot about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Since search engines index social media sites, they are now showing as search results. This allows your business to appear in search results for brand-related queries, which aren't limited to your company website. It's more than that. Tweets on their own from Twitter were once searchable and displayed in the search results. This enabled your content to rank higher in search. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.