What does social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a fast growing marketing channel that most businesses have only begun making use of in the last couple of years, yet it's essential to utilize it in particular if you're putting resources into SEO. Creating and managing social media accounts are essential to aid in SEO initiatives, but their benefits aren't immediately apparent. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time. Social engagement occurs when people comment, like, share, or tweet on a piece of content. Content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It's a method of determining what content people find useful over what their automated algorithm decides is good quality. If something receives a lot of social shares the content can be indexable.

2.) Link Building
It's long gone of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs must do link building the traditional way and create content of high-quality that is linked-worthy. But how do you reach websites willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media is your solution. Social media allows you to present your content in front of people who are interested and could be attracted to link to it if it's worth linking to. Those people will also share your content with their friends which will increase the impact of your content.

3) Content amplification
The quality of the content you publish, it's unlikely to gain traction in the absence of amplifying it. Marketing via email can be a great way of amplifying the content you create, but it won't reach people in your list of marketing contacts. Social media enables you to connect with new audiences through your content. When you share your content, your followers will share it with their following when they are satisfied with the content. They will also share your content with their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and تزويد لايكات يوتيوب Signals
The brand's identity and reputation can tell search engines a lot about the quality of your website and how much it should be trusted in its ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. This is what Google calls co-citation. Co-citations can be created through social media , which can help improve Google's trust and assist with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites since a while so they can now appear in the search results pages. This lets your company's brand show up in search results for branded queries that are not exclusive to your site. This gets better. Individual tweets on Twitter were at one time indexed and تزويد لايكات يوتيوب displayed in search results, too - enabling another way to get your content noticed in search. That was only temporary for a couple of months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.