What do social media platforms provide in terms of SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, the majority of companies haven't yet begun to make use of the potential of it. This is especially important for companies that are investing in SEO. Setting up and managing social media accounts is essential to aid in SEO efforts, even though the benefits of social media aren't always obvious. From the myriad of reasons why you should consider social media as a part of your strategy for online, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of content. This allows search engines to know the content that people are most interested in and what their algorithm deems good quality. Content can be instantly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to perform link building in by hand and create content of high-quality that is worthy of linking. How do you get in touch with websites willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to link to it if it is worth linking to. These people will share your content with others increasing your influence.

3) Amplification of content
No matter how top-quality the content you publish, it's unlikely to achieve much success in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your database of marketing. You can reach new audiences via social media. If you post your content to your followers, they'll spread it to their own followers if they find it helpful. They will also share your content with their followers, thereby increasing your reach. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. Google calls this co-citation. Building these co-citations through social media will help improve Google's trust in your web page and also assist with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing as search results. This allows your business to appear in search results that include branded search queries that are not limited to just your own website. It gets even better. Tweets on their own from Twitter were once indexed and were displayed in search results. This allowed your website to rank higher on the results of a search. That was only temporary for a few months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, شراء لايكات فيسبوك so it's important to leverage it for getting your content ranked.