What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast growing marketing channel that most businesses have only recently begun to take advantage of over the past few years, but it's very important to leverage - especially if you're investing resources into SEO. Although the benefits of social media may not be immediately obvious, they are essential for SEO support. There are many reasons why you should consider the use of social media in your strategy for online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. A social engagement is the time when people share, like, comment, share, or tweet about a piece of content. Content that has the highest number of social engagements is likely to have more social signals. Search engines analyze these signals from social media, and then use them as an indicator of quality when ranking content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be of good quality. If the content you're looking at receives lots of social shares, it can be instantly classified.

2.) Link Building
It's been a long period when you could just go out and ask for links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way - create high quality content that is linked-worthy. How do you reach out to websites that are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media allows you to expose your content to of relevant groups of people who may be influenced to link to it when it's worthy of linking to. They will also share your content with others, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it's not going to be popular without amplification. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. Social media lets you expand your reach with your content. If you share your content, the people who follow you will be able to share it with their followers should they find it valuable. Then those people will spread the word to their networks and increase your reach. As a result, موقع تزويد مشاهدات you get a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and موقع تزويد مشاهدات how trustworthy it needs to be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google calls co-citation. Making these co-citations with social media can help increase the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media accounts and display them as search results. This enables your brand to appear in search results for branded search queries on more than the site of your business. It gets even better. Individual Tweets from Twitter were once indexed and shown in search results as well which gave another means for your content to rank in search. It was only temporary for a couple of months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.