What do social media platforms have to offer SEO? At MWI, we get this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the last couple of years, yet it's vital to take advantage of it when you're investing resources in search engine optimization. While the benefits of using social media might not be immediately apparent, they are vital for SEO support. Of the many reasons you should think about social media as part of your strategy for online Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long years now. When people share content via Twitter, Facebook, comment or share the content they like that is known as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these social signals and consider it an element of quality when evaluating content. This allows search engines to know the content that people are most interested in and what their algorithm deems as high-quality. If a piece of content receives a lot of social interaction, it can be instantly indexed.

2.) Link Building
It's past the moment when you could simply go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write top-quality content that's relevant. How can you get your content to websites that will link to your content, when they are thought to be "unnatural"? Social media is your answer. Social media lets you expose your content to interested audiences who might be willing to link to it, if it is worth linking to. People who be able to share your content with other people, increasing your influence.

3.) Content Amplification
You can write all the good-quality content that you wish to but it's not going to gain much traction without amplification. Email marketing is a great way of amplifying content , but it can only reach people in your list of marketing contacts. Social media allows you to expand your reach with your content. If you share your content with your followers, they'll share it with their own followings when they find it useful. They will then spread the word to their networks to increase your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand awareness All of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand identity and awareness can inform search engines many things about the quality of your site's content and the degree to which it should be trusted in its ranking algorithms. Social media can help build brand awareness and amplifies your content. This is what Google refers to as co-citation. The creation of these co-citations via social media will help improve Google's trust in your company web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media sites these profiles are now showing on search results pages. This lets your brand appear in search results for branded search queries that are not limited to the site of your business. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results, شراء لايكات فيسبوك too providing another method to get your content noticed in the search results. That was only temporary for a few months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.