What do social media platforms have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the last couple of years, yet it's vital to take advantage of it particularly if you're investing resources in SEO. While the benefits of using social media might not be immediately obvious, they are crucial to SEO aid. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some years now. When people tweet, like or comment on a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. Search engines look at these social signals and consider it an indicator of quality when ranking content. This is a way for search engines to determine the most popular content and also what they consider to be top-quality. The content you've created can be immediately indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building practice? Social media is the answer. Social media allows you to place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These users will then spread your content among others and increase your reach.

3.) Content Amplification
It doesn't matter how high-quality your content is, it's not going to get much traction until you amplify it. Marketing via email can be great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to reach new audiences with your content. If you send your content out to your followers, they'll spread it to their own followers in the event that they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. You'll also get relevant traffic and inbound links social signals, alexa ترتيب المواقع as well as brand awareness, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's name and reputation to determine the credibility of your website and alexa ترتيب المواقع how trustworthy it should be in their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now which means that they appear in search result pages. This lets your brand be displayed on search results when you type in branded searches on more than just your company website. But there's more than that. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your site to rank higher in the search results. The service was temporary for a few months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.