What can social media provide in terms of SEO? MWI receives this kind of information frequently from clients who are prospective or current. Social media is a fast expanding marketing channel that many businesses have only recently begun to take advantage of over the past few years, but it's crucial to make use of particularly if you're investing efforts in SEO. While the benefits of using social media are not immediately apparent, they are vital for SEO help. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some period of time. If people tweet, alexa ترتيب المواقع share, like, comment or share a piece of content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals it will bring to your site. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify what content people consider to be most valuable and what their algorithms consider as high-quality. A piece of content could be instantly indexed in the event that it's receiving lots of social interaction.

2) Link Building
There are no more days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create good quality content that is pertinent. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media allows you to share your content with interested audiences who might be willing to link to your content, should it be worth linking to. They will also connect your content to their friends which increases the power of your content.

3) Content amplification
It doesn't matter how good your content is, it's unlikely to gain traction until you amplify it. Email marketing can be an effective method to increase the reach of your content but it's only going to get to those on your marketing list. Social media lets you connect with new audiences through your content. Once you share your content, those who follow you will be able to share it with their followers should they find it valuable. They will then share it with their following, further increasing your reach. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand awareness All of which can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Alongside boosting your content social media also aids in create brand awareness. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines index social media websites and display them on search results pages. This allows your business to show up on search results when you type in branded searches on more than just your own website. But there's more than that. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your content to rank higher on search. That was only temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.