What exactly does social media have to relate to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is particularly important when you're investing in SEO. Making and managing social media accounts is extremely important to assist in SEO efforts, although the benefits of social media aren't always apparent. From the myriad of reasons to think about the use of social media in your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. When people tweet, like, comment or share a piece of content it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you send to your website. Search engines measure these social signals, and use it as an indicator of quality when ranking the content. It's a way to measure what content people find useful over what their automated algorithm determines to be of good quality. If a piece of content is receiving lots of engagement on social media it will be immediately classified.

2) Link Building
Long gone are the days of asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithms SEOs must create links in by hand شراء مشتركين يوتيوب - create high quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your website, even if asking them directly would be considered "unnatural"? Social media can help. Social media can help you place your content in front of relevant groups of people who may be attracted to link to it if it's worth linking to. These users will then share your content with others increasing your influence.

3) Content Amplification
You can make all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Sure, email marketing can be a great way to amplify the content, but it'll only reach the people in your marketing database. Social media can help you connect with new audiences through your content. If you share your content with your followers, they will also share it with their personal followings if they find it helpful. They will also recommend your content to their followers, increasing your reach. In addition, you'll gain relevant traffic and inbound links, social signals, and brand awareness All of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
The brand's identity and reputation can inform search engines a lot about the quality of your website as well as how much it is considered reliable in their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. Google calls this co-citation. Building these co-citations using social media can improve Google's trust in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show as search results. This allows your business to show up in search results for search queries that are branded and not limited to your company website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means to get your content noticed in search. The service was temporary for a few months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.