What can social media provide in terms of SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only begun to take advantage of over the last few years. However, it's essential to utilize it in particular if you're putting resources into SEO. While the advantages of social media may not seem immediately obvious, they are essential for SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Whenever people tweet, تزويد متابعين تويتر (you can try Geocraft) like, comment or share the content they like it is referred to as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is good quality. The content you've created can also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
Long gone are the days of soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create top-quality content that's relevant. How do you get in touch with websites willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media is the answer. Social media lets you expose your content to interested audiences who might be willing to link to your content, if it is worth linking to. People who promote your content to others and increase your reach.

3.) Content Amplification
It doesn't matter how high-quality your content is, it won't get much traction in the absence of amplifying it. Sure, email marketing is an effective way to boost the content, but it'll only reach those in your marketing database. Social media allows you to increase the reach of your content. After you have shared your content, your followers will be able to share it with their followers should they find it valuable. They will also be able to share your content with their followers, increasing your reach. In return, you earn lots of relevant traffic, inbound links, brand recognition and social signals These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines much about the credibility of your website and the degree to which it should be believed to be in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now and this means that they show up in results pages for search engines. This allows your business to be listed in search results on branded queries that are not restricted to your website. However, it's even more than that. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your website to rank higher on the search results. It was temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.