What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most companies have only started to take advantage of over the last couple of years, yet it's essential to utilize it when you're investing funds into SEO. While the advantages of social media are not immediately obvious, they are vital for SEO aid. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. Whenever people tweet, like or comment on the content they like, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you send to your site. Social signals are utilized by search engines to rank content. It's a way to measure what content people find useful in comparison to what their algorithm determines to be top-quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interaction.

2) Link Building
It is long past the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make quality content that is relevant. But how do you reach websites that are willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media can help. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it, in the event that it's worth linking to. These people may also share your content with their networks which will increase the impact of your content.

3) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media enables you to expand your reach with your content. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. Then those people will spread the word to their networks to increase your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition and are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how reliable it ought to be in their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media profiles and display them on search results pages. This lets your company's brand be displayed in search results for branded queries that are not only restricted to your business's website. It's even more effective. Individual tweets from Twitter were initially indexed and تزويد مشاهدات يوتيوب included in search results as well which gave another means to get your content noticed in search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.