What does social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been a growing channel for marketing in recent times, many companies have not yet started to make use of the potential of it. This is especially important when you're investing in SEO. Creating and managing social media accounts are essential to aid in SEO efforts, even though the benefits of social media aren't always evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. If people tweet, share, like or comment on the content they like that is known as a social engagement. The more social engagements your content is able to get, the more social signals you send to your website. Search engines look at these signals from social media, and use them as a quality factor when ranking content. This is a way for search engines to know the content that people are most interested in and also what they consider to be top-quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
It's long gone of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to create links in by hand by creating high-quality content which is relevant to linking. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is your answer. Social media allows you to expose your content to interested audiences who might be willing to link to your content, in the event that it's worth linking to. Those people will also connect your content to their network, further increasing the influence of your content.

3.) Content Amplification
The quality of your content is, it will not get much traction until you amplify it. Marketing via email is great method to boost content but it's only going to be able to reach the people on your marketing list. Social media lets you connect with new audiences through your content. Once you share your content, the people who follow you will also connect with their friends if they find it useful. These people will then be able to share your content with their followers, increasing the reach of your content. As a result, you get lots of relevant traffic including inbound links, social signals , and brand awareness - all of which are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google calls co-citation. These co-citations are built by using social media to boost Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This allows your brand شراء لايكات فيسبوك to be displayed in search results for search queries that are branded and not limited to your company website. It's even more effective. Individual tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in search. That was only temporary for a couple of months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.