What exactly does social media have to in relation to SEO? At MWI we hear this a lot from current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun making use of in the last few years, however it's crucial to make use of when you're investing resources into SEO. While the advantages of social media may not seem immediately apparent, they are crucial to SEO aid. Of the many reasons to consider the use of social media in your online strategy, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time now. When people share content via Twitter, Facebook or comment on a piece of content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. Search engines measure the social signals they receive, and use them as an element of quality when evaluating content. This allows search engines to know the most popular content and also what they consider to be top-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
It's long gone of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, should it be worth linking to. People who promote your content to their networks, further increasing the influence of your content.

3.) Content Amplification
No matter how top-quality your content is, it won't get much traction without amplification. Yes, email marketing is a great way to amplify content, but it can only reach people within your marketing database. Social media lets you connect with new audiences through your content. After you have shared your content, the people who follow you will share it with their following in the event that they find it helpful. They will then spread the word to their networks to increase your reach. You'll also get relevant traffic and inbound links, social signals, شراء متابعين تويتر and brand awareness and can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media can help build an image for your business and also boosts your content. This is what Google calls co-citation. Building these co-citations through social media can help increase Google's trust in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now and شراء متابعين تويتر this means that they appear on search result pages. This allows your company to be displayed in search results that include branded search queries that are not limited to just your own website. But there's more than that. Individual tweets on Twitter were initially indexed and included in search results, too providing another method to ensure your content's ranking in search. The service was temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.