What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a fast growing channel for marketing that most businesses have only begun taking advantage of in the last few years, but it's essential to utilize it when you're investing resources into search engine optimization. While the benefits of social media are not immediately apparent, they're essential for SEO support. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. If people tweet, share, like, comment or share the content they like that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of the content. It's a method of determining what content is popular with users and what their algorithm determines to be top-quality. If a piece of content has a high amount of social shares it will be immediately classified.

2) Link Building
It's long gone from the time that you could go out and ask for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must do link building using the old-fashioned method by creating high-quality content which is relevant to linking. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media allows you to post your content and share it with relevant audiences who may be willing to link to your content, should it be worth linking to. They will also be able to share your content with their networks which increases the power of your content.

3) Content Amplification
No matter how top-quality the content you publish, it will not achieve much success in the absence of amplifying it. Email marketing can be an effective method to increase the reach of your the content you create, but it won't get to those on your list of marketing contacts. Social media enables you to increase the reach of your content. If you share your content with your followers, they will spread it to their own followers when they find it useful. These people will then share your content with their followers, increasing the reach of your content. In return, you gain lots of relevant traffic such as inbound links, branding awareness and تزويد مشتركين يوتيوب social signals These are all utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it should be considered reliable in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. Google calls this co-citation. Building these co-citations through social media will help improve the trust Google has in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear in the search results pages. This allows your business to be displayed in search results for your branded search queries , which is more than only your website. It's even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your site to be more prominent in the results of a search. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, تزويد مشتركين يوتيوب so it's important to leverage it for getting your content ranked.