What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been a growing channel for marketing in recent years, most firms haven't yet begun to take advantage of it. This is crucial if you are investing in SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO help. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. A social engagement is the time when people share, like, comment, share, or tweet about an article. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to rank content. This allows search engines to determine what content people consider to be most valuable and also what they consider to be good quality. If a piece of content is receiving lots of social interaction, it can be instantly classified.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs have to build links the old fashioned way to create quality content that is linked-worthy. How can you get your content to websites that will link to your website, even if asking them directly would be thought to be "unnatural"? Social media is your answer. Social media allows you to expose your content to people who are willing to link to it, in the event that it's worth linking to. People who be able to share your content with other people, increasing your influence.

3) Content Amplification
You can write all the high quality content you want but it's not going to gain much traction without amplification. Sure, email marketing is a great way to amplify content, but it will only be able to reach people who are in your database of marketing. It is possible to reach new audiences through social media. If you send your content out to your followers, they will also share it with their personal followings if they find it helpful. This will cause them to spread the word to their networks and increase your reach. In return, you gain lots of relevant traffic, شراء متابعين تيك توك inbound links, social signals and brand awareness These are all utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines use brand reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Alongside boosting your content social media also aids in increase brand recognition. This is what Google calls co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since search engines are able to index social media sites which means they show up in search results pages. This enables your brand to be displayed on search results when you type in branded search queries that are not limited to just your company website. It's more than that. Tweets that were individual from Twitter were once indexed and were displayed in search results. This allowed your site to be more prominent in the search results. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.