What does social media have to relate to SEO? At MWI we hear this a lot from potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of businesses have yet to profit from it. This is crucial to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO efforts, though their benefits aren't immediately evident. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time now. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. A piece of content with more social engagements will be able to show more social signals. Search engines look at these social signals and then use them as an index of quality when ranking the content. This allows search engines to know what content people consider to be most valuable and what their algorithms consider as high-quality. A piece of content can be quickly indexed if it's receiving a lot of social engagement.

2) Link Building
It's past the period when you could just go out and alexa ترتيب المواقع (socialwb.com) ask for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media lets you share your content with relevant audiences who may be willing to link to it in the event that it's worth linking to. These people will spread your content among others, increasing your influence.

3.) Content amplification
You can make all the top-quality content you like, but it won't gain any traction without amplifying it. Sure, email marketing can be an effective way to boost content, but it will only reach people within your database of marketing. Social media lets you connect with new audiences through your content. If you send your content out to your followers, they will be sure to share it with their own followings if they find it helpful. They will then also share it with their friends which will increase the reach of your content. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand awareness All of which can be utilized by search engines for alexa ترتيب المواقع content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site's content and how much it is believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media profiles these profiles are now showing in search results pages. This lets your company's brand be displayed in search results for brand-related queries, which aren't exclusive to your site. But there's more than that. Tweets on their own from Twitter were once indexable and included in search results. This allowed your website to be ranked higher in search. It was only temporary for a couple of months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.