What do social media have to have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is rapidly growing channel for شراء لايكات فيسبوك marketing that most businesses have only begun making use of in the last few years. However, it's essential to utilize it - especially if you're investing efforts in search engine optimization. Although the benefits of social media may not seem immediately apparent, they're crucial for SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for a long time. Whenever people tweet, like, comment or share the content it is referred to as a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Search engines look at these social signals and consider it a quality factor when ranking content. It's a way to determine the content that people consider useful over what their algorithm determines to be top-quality. If a piece of content is receiving lots of social shares it will be immediately identified.

2) Link Building
It is long past the period when you could just go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way - create high quality content that is linked-worthy. What is the best way to reach websites that are willing to link to your website, even if the request is thought to be "unnatural"? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to share it with others, if it is worth linking to. People who be able to share your content with their network, further increasing the influence of your content.

3) Content Amplification
You can write all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. Social media can help you reach new audiences with your content. After you have shared your content, your followers will spread it to their networks in the event that they find it helpful. This will cause them to also share it with their friends, further increasing your reach. In addition, you'll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness and can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media websites which means they show in search results pages. This allows your company to be displayed in search results that include branded search queries , which is more than the site of your business. It's even better. Individual tweets from Twitter were once searchable and included in search results. This enabled your content to rank higher on the search results. That was only temporary for a few months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.