What do social media have to do with SEO? MWI gets the information frequently from prospective and current clients. Social media is a fast expanding channel of marketing that many businesses have only begun taking advantage of in the last few years, but it's very important to leverage - especially if you're investing funds into SEO. While the advantages of social media may not be immediately apparent, they're vital for SEO help. Of the many reasons to consider social media as part of your online strategy Here are five advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for alexa ترتيب المواقع ranking for quite some time now. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines look at the social signals they receive, and use it as a quality factor when ranking the content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm decides is of high quality. A piece of content can be instantly indexed when it's getting a lot of social interaction.

2.) Link Building
The days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to do link building using the old-fashioned method by creating high-quality content that is worthy of linking. How can you get your content to websites who are willing to link to your site, if the request is considered "unnatural"? Social media is your answer. Social media can help you put your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. They will also share your content with their network, further increasing the influence of your content.

3) The amplifying of content
You can write all the top-quality content you like but it's not going to gain much traction without amplification. Sure, email marketing is a great way to amplify content, but it'll only reach those in your marketing database. It is possible to reach new audiences via social media. If you send your content out to your followers, they will share it with their own followings in the event that they find it helpful. The people who share it will recommend your content to their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals and brand awareness These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
The brand's identity and reputation can tell search engines a lot about the quality of your website and how much it is trusted in its ranking algorithms. Aside from amplifying your content social media also aids in increase brand recognition. This is what Google refers to as a co-citation. Co-citations can be created by using social media to boost Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they show up in the search results pages. This lets your brand be displayed in search results for branded search queries , which is more than the site of your business. This is even better. Individual Tweets from Twitter were once indexed and shown in search results as well which gave another means for your content to rank in the search results. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.