What the heck does social media have to have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most businesses have only begun using in the past few years, however it's crucial to make use of in particular if you're putting resources into SEO. Making and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits of social media aren't always obvious. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. When people tweet, like, comment or share the content they like that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank the content. This allows search engines to determine the most popular content and what algorithm they believe to be as high-quality. A piece of content can be immediately indexed when it's getting a lot of social interactions.

2) Link Building
It's long gone from the time that you could go out and ask for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the traditional way to create quality content that is link-worthy. What is the best way to reach websites that are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media enables you to expose your content to of people who are interested and could be attracted to link to it if it's worth linking to. Those people will also be able to share your content with their network, further increasing the influence of your content.

3) Amplification of content
It doesn't matter how good the content you publish, شراء مشتركين يوتيوب it won't be popular unless you amplify it. Email marketing is an excellent method to amplify content, but it can only reach those in your database of marketing. It is possible to reach new audiences through social media. If you post your content to your followers, they'll share it with their own followers if they find it helpful. These people will then promote your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic through inbound linking social signals, شراء مشتركين يوتيوب as well as brand awareness All of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as a co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media websites these profiles are now showing on search results pages. This lets your company's brand show up in search results for search queries that are branded and not limited to your company website. However, it's even more than that. Tweets on their own from Twitter were once searchable and were displayed in search results. This enabled your content to rank higher in the search results. It was only temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.