What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun making use of in the last few years, however it's very important to leverage when you're investing resources into SEO. While the benefits of social media are not immediately apparent, they are vital for SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. When people tweet, like, comment or share the content they like it is referred to as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Search engines evaluate the social signals they receive, and use them as an element of quality when evaluating content. This allows search engines to identify the most popular content and what their algorithms consider good quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's past the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. But how do you reach sites that would be willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media allows you to post your content and share it with relevant audiences who may be willing to share it with others, if it is worth linking to. These people may also promote your content to their friends which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how good your content is, it's unlikely to get much traction unless you amplify it. Sure, email marketing can be an excellent method to amplify content, but it will only reach people within your database of marketing. You can also reach new audiences via social media. If you send your content out to your followers, they will share it with their own followings when they find it useful. They will also recommend your content to their followers, increasing your reach. In return, you will gain a lot of relevant traffic, inbound links, branding awareness and social signals These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines much about the credibility of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Social media helps to build brand recognition and شراء ساعات مشاهدة يوتيوب boosts the visibility of your content. This is what Google refers to as co-citation. These co-citations are built through social media to improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear on results pages for search engines. This allows your brand to show up in search results for brand-related queries, which aren't restricted to your website. It's more than that. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your website to be ranked higher in the search results. That was only temporary for a few months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.