What exactly does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only begun taking advantage of in the last few years, but it's essential to utilize it particularly if you're investing resources into SEO. Creating and managing social media accounts is extremely important to assist in SEO efforts, although the benefits may not be immediately obvious. Of the many reasons to think about the use of social media in your online strategy There are five main advantages of it for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. Social engagement occurs the time when people share, like, comment or share a tweet on a piece of content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to decide what people find most useful and also what they consider to be top-quality. If a piece of content is receiving lots of engagement on social media, it can be instantly indexable.

2.) Link Building
It's long gone from the time when you could make a request for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write top-quality content that's relevant. How do you get in touch with websites willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media allows you to post your content and share it with people who are willing to share it with others, in the event that it's worth linking to. They will also connect your content to their friends which increases the power of your content.

3.) Content Amplification
The quality of the content you publish, it's not going to be popular until you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your database of marketing. Social media enables you to expand your reach with your content. After you have shared your content, alexa ترتيب المواقع the people who follow you will connect with their friends in the event that they find it helpful. These people will then recommend your content to their followers, increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, branding awareness and social signals - all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it should be in their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google's trust in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites for a few years now and this means that they show up in the search results pages. This allows your business to be displayed in search results for your branded search queries , which is more than just your company website. But there's more than that. Individual tweets on Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in the search results. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.