What exactly does social media have to have to do with SEO? At MWI we hear many of these inquiries from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to take advantage of it. This is especially important to consider if you're planning to invest in search engine optimization. While the benefits of using social media may not be immediately obvious, they are crucial for SEO aid. Here are five reasons social media is essential for alexa ترتيب المواقع SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long years now. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. Content that has more engagements on social media is likely to have more social signals. Search engines measure these social signals, and then use them as an indicator of quality when ranking the content. It's a way of evaluating what content people find useful over what their algorithm decides is top-quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
The days of going out and asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write top-quality content that's relevant. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media allows you to share your content with interested audiences who might be willing to share it with others, in the event that it's worth linking to. These users will then promote your content to others increasing your influence.

3) The amplifying of content
You can make all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your database of marketing. You can also reach new audiences via social media. After you have shared your content, the people who follow you will be able to share it with their followers should they find it valuable. This will allow them to promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links as well as social signals and brand awareness and are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google calls co-citation. These co-citations can be developed through social media , which can help improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they appear in search result pages. This allows your business to be displayed in search results that include branded search queries , which is more than just your company website. It's even better. Individual Tweets from Twitter were once indexed and shown in search results as well - enabling another way for your content to rank in search. The service was temporary for a few months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.