What can social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many companies have only just begun making use of in the past few years. However, it's crucial to make use of particularly if you're investing resources into SEO. Creating and managing social media accounts is extremely important to assist in SEO initiatives, but the benefits of social media aren't always obvious. From the myriad of reasons why you should consider the use of social media in your overall strategy to be online Here are five reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time. When people tweet, like or comment on the content they like, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content people find useful and what their algorithm determines to be top-quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to build links by hand to create quality content that is linked-worthy. How can you get your content to websites that are willing to link to your website, even if the request is considered "unnatural"? Social media is the solution. Social media allows you to present your content in front of the right people, who could be attracted to link to it when it's worthy of linking to. People who spread your content among others and boost your authority.

3.) Amplification of content
It doesn't matter how good the content you publish, it's not going to get much traction in the absence of amplifying it. Marketing via email can be an excellent method of amplifying content but it will only reach those in your list of marketing contacts. Social media allows you to expand your reach with your content. After you have shared your content, those who follow you will be able to share it with their followers if they find it useful. They will then also share it with their friends to increase your reach. You will also gain relevant traffic, شراء متابعين تويتر inbound linking as well as social signals and brand recognition and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and recognition can inform search engines many things about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media profiles which means they show up in search results pages. This enables your brand to appear in search results for branded search queries on more than just your own website. But there's more than that. Tweets that were individual from Twitter were once indexed and were displayed in search results. This enabled your content to rank higher in the results of a search. That was only temporary for a few months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.