What do social media have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has become a growing channel for marketing in recent times, many businesses have yet to benefit from the potential of it. This is especially important for companies that are investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always evident. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. Social engagement occurs the time when people share, like, comment or share tweets about an article. A piece of content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank the content. It's a way to measure the content that people consider useful over what their automated algorithm determines to be of good quality. The content you've created can be quickly indexed when it's getting a lot of social interactions.

2) Link Building
It's long gone of soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs have to create links in by hand - create high quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your site if you ask them directly, which is an "unnatural" link building technique? Social media is the answer. Social media allows you to share your content with relevant audiences who may be willing to link to it, when it's worthy of linking to. These users will then spread your content among others and increase your reach.

3.) Content Amplification
You can make all the good-quality content that you wish to, شراء ساعات مشاهدة يوتيوب (socialwb.com published a blog post) but it won't gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying content but it's only going to get to those on your marketing list. The possibility of reaching new audiences is via social media. If you share your content with your followers, they will spread it to their own followers when they find it useful. These people will then share it with their following and increase your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand awareness All of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can tell search engines much about the credibility of your website as well as how much it should be trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. Co-citations can be created via social media in order to increase Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear on the search results pages. This lets your brand show up in search results that include branded search queries , which is more than just your own website. But it gets even better than that. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your website to rank higher on the search results. It was only temporary for a couple of months before Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.