What exactly does social media have to relate to SEO? MWI receives the information frequently from both current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only started using in the last few years, however it's essential to utilize it when you're investing resources into SEO. Making and managing social media accounts are essential to aid in SEO initiatives, but the benefits are not immediately apparent. Of the many reasons to think about the use of social media in your online strategy, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. Social engagements occur the time when people share, like, comment on, share or tweet on a piece of content. Content with more social engagements is likely to have more social signals. Search engines measure the social signals they receive, and then use them as an element of quality when evaluating content. This is a method for search engines to decide what content people consider to be most valuable and what their algorithms consider top-quality. A piece of content could be instantly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
Long gone are the days of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs must create links in by hand by creating high-quality content that is worthy of linking. How do you reach websites that will link to your content, when you ask them directly, which would be considered "unnatural"? Social media can help. Social media allows you to publish your content to people who are willing to link to it, if it is worth linking to. Those people will also connect your content to their networks and increase the reach of your content.

3.) Amplification of content
You could create any excellent content you'd like to, but it won't gain significant traction without the aid of amplification. Yes, email marketing is an excellent way to increase the reach of your the content, but it'll only reach those in your marketing database. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they will spread it to their own followers when they find it useful. This will cause them to be able to share it with their followers and increase your reach. In return, you gain an abundance of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Co-citations can be created through social media to improve Google's trust and help with brand-name searches.

5) Social Indexing
Search engines have been indexing the social media pages for alexa ترتيب المواقع some time now which means that they appear on results pages for search engines. This allows your business to appear in search results for branded search queries on more than the site of your business. But it gets even better than that. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your site to rank higher in the results of a search. This was just temporary for a couple of months until Google decided to discontinue this feature, alexa ترتيب المواقع which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.