What does social media have to have to do with SEO? At MWI, we get this a lot from the current and potential clients. While social media has been a growing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is particularly important when you're investing in SEO. Creating and managing social media accounts is extremely essential to aid in SEO efforts, even though the benefits are not immediately evident. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء متابعين تويتر search engines are using online dialogue in their algorithm for ranking for some period of time. Social engagements occur when users like, share on, share or tweet about a piece of content. The more the number of social interactions that a piece content receives, the more social signals you build to your site. These social signals are used by search engines to determine the quality of content. It's a method of determining what content people find useful over what their algorithm decides is of high quality. A piece of content can also be indexed instantly when it's getting a lot of social engagement.

2) Link Building
There are no more days of going out and soliciting websites to add links to your site. In the wake of Google's Panda and شراء متابعين تويتر Penguin algorithms SEOs have to build links by hand - create high quality content that is link-worthy. What is the best way to reach websites that will link to your content, when they are considered "unnatural"? Social media is your solution. Social media lets you share your content with people who are willing to link to it in the event that it's worth linking to. These people will promote your content to others and boost your authority.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it won't get much traction unless you amplify it. Marketing via email is an excellent method of amplifying the content you create, but it won't reach those in your marketing list. Social media can help you expand your reach with your content. After you have shared your content, your following will also connect with their friends when they are satisfied with the content. These people will then be able to share it with their followers, further increasing your reach. In return, you gain many relevant visitors and inbound links, as well as social signals and brand awareness All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media helps to build brand awareness and amplifies your content. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust and assist with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now show up in results pages for search engines. This lets your brand appear in search results that include branded search queries on more than just your company website. This gets better. Tweets on their own from Twitter could be indexed and included in search results. This allowed your website to rank higher on searches. It was temporary, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.