What do social media platforms have to offer SEO? At MWI, we get lots of questions from our potential and current clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to benefit from it. This is especially true if you are investing in SEO. Creating and managing social media accounts are essential to aid in SEO efforts, although the benefits of social media aren't always evident. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some years now. A social engagement is when users like, share on, share or tweet about content. The more social interactions a piece of content gets, the greater social signals you build to your website. Social signals are utilized by search engines to rank content. This is a way for search engines to identify what people find most useful and what their algorithms consider high-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It's long gone of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to create links in the traditional way by creating high-quality content which is relevant to linking. How do you reach websites that are willing to link to your content, when asking them directly would be thought to be "unnatural"? Social media is the solution. Social media allows you to share your content with people who are willing to link to it, should it be worth linking to. People who share your content with others and increase your reach.

3) Content Amplification
It doesn't matter how good the content you publish, it will not gain traction in the absence of amplifying it. Email marketing is great method to boost content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences via social media. After you have shared your content, the people who follow you will also spread it to their networks if they find it useful. The people who share it will share your content with their followers, increasing your reach. In return, you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to determine content quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as how much it should be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear on the search results pages. This allows your business to show up in search results that include branded searches on more than just your own website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method for your website to be ranked in the search results. However, زيادة مشاهدات اليوتيوب it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.