What do social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many companies haven't yet begun to benefit from it. This is especially important if you are investing in SEO. While the benefits of social media might not be immediately apparent, they're crucial to SEO support. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long years now. A social engagement happens the time when people share, like, comment, share, or tweet about content. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your site. Search engines measure the social signals they receive, شراء لايكات فيسبوك and then use them as an index of quality when ranking content. This allows search engines to know the most popular content and also what they consider to be top-quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites that are willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media lets you expose your content to interested audiences who might be willing to share it with others, if it is worth linking to. They will also promote your content to their networks which will increase the impact of your content.

3) Content amplification
You can write all the high quality content you want however it will not gain much traction without amplification. Email marketing is an effective way to boost the content, but it'll only be able to reach people who are in your database of marketing. Social media lets you expand your reach with your content. Once you share your content, the people who follow you will share it with their following when they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition All of which are used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as the degree to which it should be respected in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear on results pages for search engines. This enables your brand to show up in search results for branded searches on more than just your company website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means for your website to be ranked in the search results. This was just temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.