What exactly does social media have to have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been an increasing marketing channel in recent times, many companies have not yet started to take advantage of the potential of it. This is particularly important to consider if you're planning to invest in SEO. While the advantages of social media may not seem immediately apparent, they're crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time now. Social engagements occur the time when people share, like, comment, share, or tweet on a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Search engines look at these social signals and consider it an indicator of quality when ranking the content. This is a method for search engines to know what people find most useful and what their algorithms consider high-quality. If a piece of content has a high amount of engagement on social media it will be immediately identified.

2) Link Building
It's long gone from the time when you could solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating good quality content that is pertinent. What is the best way to reach websites that will link to your content, when they are thought to be "unnatural"? Social media is the answer. Social media allows you to put your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. These people will be able to share your content with other people increasing your influence.

3) Content Amplification
No matter how top-quality the content you publish, it will not achieve much success without amplification. Email marketing can be great method to boost content , but it can only reach those in your marketing list. Social media enables you to reach new audiences with your content. If you share your content with your followers, they'll also share it with their personal followings If they are satisfied with the content. They will also share your content with their followers, increasing your reach. In return, you earn many relevant visitors and inbound links, as well as social signals and brand awareness All of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it must be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust and assist with branded searches.

5.) Social Indexing
Since search engines are able to index social media profiles, alexa ترتيب المواقع they are now showing up in search results pages. This lets your company's brand be displayed in search results for brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method to ensure your content's ranking in the search results. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.