What does social media have to offer SEO? MWI gets this information a lot from prospective and current clients. Social media is rapidly expanding marketing channel that many businesses have only begun making use of in the last few years. However, it's crucial to make use of - especially if you're investing funds into search engine optimization. While the advantages of social media are not immediately apparent, they are crucial to SEO support. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time. Social engagements occur when people comment, like, share, or tweet about an article. The more social engagements a piece of content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of content. It's a way to determine the content that people consider useful over what their algorithm determines to be top-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's been a long period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating high-quality content that is relevant. But how do you reach sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is the solution. Social media allows you to publish your content to appropriate audiences that are willing to link to it if it is worth linking to. People who promote your content to their networks which will increase the impact of your content.

3.) Content Amplification
You could create any top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing can be an excellent method of amplifying content but it will only reach people in your marketing list. You can also reach new audiences via social media. If you publish your content to your followers, they will be sure to share it with their own followers If they are satisfied with the content. These people will then recommend your content to their followers, increasing your reach. In return, you will gain lots of relevant traffic such as inbound links, social signals , and brand awareness All of these are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand شراء متابعين تويتر Awareness & Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This allows your brand to be displayed in search results for brand-related queries, which aren't restricted to your website. But there's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method to get your content noticed in the search results. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.