What do social media have to do with SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only just begun using in the past few years, however it's vital to take advantage of it particularly if you're investing efforts in SEO. While the benefits of using social media may not be immediately apparent, they're vital for SEO help. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some period of time. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank the content. This is a method for search engines to know what people find most useful and what their algorithms consider good quality. If the content you're looking at has a high amount of social interaction, it can be instantly classified.

2) Link Building
The days of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way - create high quality content which is relevant to linking. What is the best way to reach websites that will link to your content, if the request is considered "unnatural"? Social media is your solution. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, when it's worthy of linking to. People who be able to share your content with their networks which increases the power of your content.

3.) Content Amplification
No matter how top-quality your content is, it will not get much traction until you amplify it. Sure, شراء مشتركين يوتيوب email marketing can be a great way to amplify content, but it will only reach people within your database of marketing. Social media enables you to expand your reach with your content. If you publish your content to your followers, they will be sure to share it with their own followers If they are satisfied with the content. These people will then share your content with their followers, increasing your reach. As a result, you get many relevant visitors, inbound links, social signals , شراء مشتركين يوتيوب and brand awareness All of these are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your website and the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media will help improve Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Since search engines index social media profiles, they are now showing on search results pages. This allows your business to appear in search results for branded queries that are not only restricted to your business's website. However, it's even more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method to get your content noticed in the search results. It was only temporary for a few months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.