What the heck does social media have to relate to SEO? At MWI, we get many of these inquiries from current and prospective clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to make use of it. This is particularly important for companies that are investing in SEO. The creation and management of social media accounts is extremely important for supporting SEO initiatives, but their benefits aren't immediately apparent. There are many reasons to think about social media as a part of your online strategy There are five main reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some period of time. Social engagement occurs when people comment, like or share a tweet about content. Content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to measure what content people find useful and what their algorithm decides is of good quality. A piece of content can also be indexed instantly when it's getting a lot of engagement on social media.

2.) Link Building
Long gone are the days of asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs have to do link building the old fashioned way to create quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media enables you to put your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. Those people will also share your content with their friends which will increase the impact of your content.

3) Content Amplification
The quality of the content you publish, it won't gain traction without amplification. Yes, email marketing is a great way to amplify content, but it'll only reach the people in your database of marketing. Social media allows you to reach new audiences with your content. If you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. They will also share your content with their followers, thereby increasing your reach. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals All of these are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand شراء لايكات فيسبوك awareness. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust in your company website , and will also help by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing in search results pages. This allows your business to appear in search results for your branded searches on more than just your company website. This is even more effective. Tweets on their own from Twitter were once indexable and included in search results. This allowed your site to rank higher in searches. However, it was only temporary it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.