What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to take advantage of it. This is particularly important if you are investing in SEO. The creation and management of social media accounts is crucial to support SEO efforts, although the benefits are not immediately apparent. From the myriad of reasons why you should consider social media as a part of your strategy for online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time now. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals it will bring to your website. Search engines look at the social signals they receive, and use them as a quality factor when ranking content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm determines to be good quality. If the content you're looking at receives lots of social shares the content can be indexable.

2) Link Building
Long gone are the days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms SEOs have to create links in by hand - create high quality content that is link-worthy. But how do you reach sites who are willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media lets you share your content with relevant audiences who may be willing to share it with others, in the event that it's worth linking to. These people may also share your content with their networks which increases the power of your content.

3.) Content Amplification
The quality of the content you publish, it will not achieve much success unless you amplify it. Email marketing can be an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your marketing list. It is possible to reach new audiences through social media. After you have shared your content, the people who follow you will also share it with their following if they find it useful. These people will then spread the word to their networks which will increase the reach of your content. In addition, you'll gain relevant traffic, inbound linking, social signals, and brand awareness All of which are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they appear on search result pages. This allows your business to appear in search results for زيادة مشاهدات اليوتيوب specific queries that aren't exclusive to your site. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way for your content to rank in the search results. The program was only temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.